The platform is rolling out a new feature that allows them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This step comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the coming weeks before a widespread launch. This shift aligns with a rise in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the quickest rising channels on another major platform only show content made by AI. A large amount of this content is classified as mass-produced AI material, a label for substandard, mass-produced content that is often absurd or dreamlike.
Based on user feedback that a lot of users like content made with AI tools, ranging from AI artwork to educational videos, and we intend to provide users the ability to increase or decrease of that, according to their own choices,” said a spokesperson.
Volume and Proportions
The service announced that there are now over a billion videos on its app tagged as made with AI. Overall, more than 100 mn media items are added to the platform each day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the level of AI-generated videos they view by accessing the content preference option in the app and choosing “AI-generated content”. Further subjects that can already be modified under the tool encompass current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines require users to identify “realistic” AI-generated content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the app will now attach an AI-generated label to content made using its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This action is designed to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The platform is also launching a two million dollar awareness program for professionals and organizations to create informative material about using AI responsibly. This initiative will benefit charitable organizations focused on educating computer science.
Content Safety Approach
TikTok has supported its moderation strategy, during debate over proposals to make redundant numerous safety staff in the United Kingdom. The company is set to cut a significant number of roles in its trust and safety team in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive explained that people-led review would continue to be important, but automated tools can protect employees by eliminating the most distressing content prior to it has to be seen by humans. The platform stated a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
